Ecommerce retail partner for brands

A trusted retail partner for growing brands.

Umdaf partners with brands, manufacturers and authorized distributors to bring quality products to online customers — with authentic sourcing, accurate listings, strict policy compliance and a long-term mindset.

Registered businessOperated by Umar Nadaf LLC

Authentic products onlySourced from authorized channels

Policy compliantMAP & brand guidelines respected

Long-term focusPartnerships, not one-off deals

Who we are

An ecommerce retailer built for brand partnerships.

Umdaf is the online store of Umar Nadaf LLC. We operate as an online retailer, purchasing products through legitimate wholesale channels and selling them to customers through our own store and marketplace platforms.

We focus on a small number of categories we understand well, present every product accurately and work with suppliers in an organized, transparent way. Our goal is simple: to be the kind of retail partner brands are glad to work with.

Our commitments to every brand we carry

Brands and distributors trust retailers that protect their products, pricing and reputation. These are the standards we hold ourselves to.

Authentic sourcing only

We buy from brands, manufacturers and authorized distributors — never from unauthorized or grey-market sources.

Pricing policy compliance

We respect MAP and agreed pricing policies on every channel where we sell your products.

Accurate, approved listings

Correct titles, descriptions and images, using brand assets only with permission.

Approved channels only

We sell only on channels agreed with you and are fully transparent about where your products appear.

Protecting the customer experience

Careful handling, clear policies and responsive support that reflect well on your brand.

Transparent communication

A single point of contact, prompt replies and terms agreed in writing.

What we do for brands

Professional ecommerce retail, handled end to end.

When we carry your products, we take responsibility for how they are presented, sold and supported online.

Listing management

Creating and maintaining accurate product listings on our store and marketplace channels.

Content & presentation

Clear product information and quality imagery that represent your brand properly.

Inventory planning

Planned purchasing and reordering to keep products consistently available.

Customer care

Handling customer questions, orders and returns professionally under our own policies.

Sales channels

Multi-channel ecommerce.

Umdaf sells on Amazon Marketplace today and is building its own direct online store at umdaf.com, with the same focus on professional product presentation and customer experience on every channel.

Amazon Marketplace

Marketplace sales channel

Umdaf.com

Direct online store

Direct-to-consumer onlyWe sell to end customers only and never resell or divert inventory to other sellers.

Listing monitoringOur listings are reviewed regularly for accuracy, policy compliance and unauthorized changes.

Reliable inventoryPlanned purchasing and reordering keep your products in stock and your listings active.

Performance updatesSales and inventory updates shared on request, so you can see how your products perform.

Who we work with

Partners we would like to hear from

Established brands

Brands looking for a careful, policy-respecting online retailer.

Manufacturers

Manufacturers with quality products suited to ecommerce.

Authorized distributors

Distributors authorized to supply the brands they represent.

Wholesale suppliers

Legitimate wholesalers with reliable, traceable sourcing.

How it works

A clear path to partnership

No commitments until both sides agree.

Send an inquiry

Introduce your company and products through our partner form.

Share information

We exchange catalogs, price lists and company details.

Discuss fit

We review requirements, categories and channels together.

Agree terms

Commercial terms and authorization requirements are agreed in writing.

Start partnership

We place orders and begin selling on approved channels.

Categories of interest

Where we focus.

We currently focus on six consumer categories and are open to discussing related product lines.

Home & Kitchen
Office & Desk
Pet Supplies
Beauty & Personal Care
Toys & Kids
Sports & Outdoor

Questions from brands

Who is Umdaf?

Umdaf is an ecommerce retail business operated by Umar Nadaf LLC. We sell consumer products on Amazon Marketplace and are launching our own online store at umdaf.com.

Do you only buy from authorized sources?

Yes. We purchase from brands, manufacturers and authorized distributors, and we ask suppliers to confirm they are authorized to sell the products they offer. We do not source from unauthorized or grey-market channels.

Will you follow our pricing and brand policies?

Yes. We respect MAP and other pricing policies, brand guidelines and any authorized-reseller requirements agreed with us.

How are your listings created?

We create accurate listings using brand-approved information and imagery, and we only use brand names, logos and assets with permission.

How do we start working together?

Submit a short inquiry on our Partner With Us page. We will review your products and follow up by email to discuss requirements and terms.

Brands & suppliers

Let’s Build a Long-Term Partnership.

If you represent a brand, manufacturer, authorized distributor or wholesale supplier, we would be glad to hear from you.